- Iconic partnerships are key to outdoor posters and press adverts using pairings like Thelma and Louise, Holmes & Watson and Ant & Dec
- Connections theme continues in latest marketing campaign showing Santander can connect its clients to the people they need to know
- All collateral to have the tagline ‘The connections you need. It Starts Here’
Santander’s Corporate & Commercial Banking division has this week launched its new marketing campaign with outdoor posters, press adverts and social media.
The latest adverts build on the previous campaign, developed by House 337, focusing on the importance of “connections” in helping businesses achieve their growth ambitions. This iteration continues with that theme but focuses much more on Santander’s people, showing the importance of relationship teams and specialist teams in facilitating introductions. With the tagline ‘The connections you need. It Starts Here’.
The campaign uses outdoor posters and press adverts to grab attention, using the names of iconic partnerships – Holmes & Watson, Thelma & Louise, Ant & Dec. These adverts will feature in various locations including the London Underground and key financial districts, premium gyms as well as in publications such as the Telegraph and the Times. Digital adverts will feature across key social media platforms and relevant business focused websites.
Dan Sherwood, Marketing Director, Santander UK said: “While Santander’s Corporate & Commercial Banking division continues to become better known in the market, we still have more to do. We need to continue to raise awareness that we offer corporate and commercial banking services and can help businesses achieve their growth ambitions. This campaign will demonstrate our teams’ ability to make key connections and in turn, showcase the opportunity for businesses to grow with our support.”
Vince McSweeney, Chief Creative Officer at IPG Studios, that developed the campaign, added: “We’re delighted to partner with Santander on this campaign, helping to showcase the importance of connections and creating long-lasting value. Together, we’ve highlighted the power of iconic partnerships and how Santander helps businesses grow and thrive.”
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Notes to Editors
Santander UK is a financial services provider in the UK that offers a wide range of personal and commercial financial products and services. At 30 June 2024, the bank had around 19,600 employees and serves around 14 million active customers, including 7 million digital customers via a nationwide 444 branch network, telephone, mobile and online banking. Santander UK is subject to the full supervision of the FCA and the PRA in the UK. Santander UK plc customers’ eligible deposits are protected by the FSCS in the UK.
Banco Santander (SAN SM, STD US, BNC.LN) is a leading commercial bank, founded in 1857 and headquartered in Spain and one of the largest banks in the world by market capitalization. The group’s activities are consolidated into five global businesses: Retail & Commercial Banking, Digital Consumer Bank, Corporate & Investment Banking (CIB), Wealth Management & Insurance and Payments (PagoNxt and Cards). This operating model allows the bank to better leverage its unique combination of global scale and local leadership. Banco Santander aims to be the best open financial services platform providing services to individuals, SMEs, corporates, financial institutions and governments. The bank’s purpose is to help people and businesses prosper in a simple, personal and fair way. Banco Santander is building a more responsible bank and has made a number of commitments to support this objective, including raising €220 billion in green financing between 2019 and 2030. In the first quarter of 2024, Banco Santander had €1.3 trillion in total funds, 166 million customers, 8,400 branches and 211,000 employees.
Media Enquiries
Lara Lipsey M: 07713 560 209 E: Lara.lipsey@santander.co.uk
Kate Burns M: 07711 783 118 E: Kate.Burns@santander.co.uk